What's the difference between content, creative and story ?

I came across this question here and it took me a while to figure out how I could distinguish these terms. Here's an attempt:

I tend to look at the story as the architecture (or structure), the creative as the concept (or idea or vision) and the content as the raw material (or loose information). 
In other words, a content without a story is a succession of words or thoughts without an aim. One can easily jump from one chunk to the next -which is typical for web content- without missing much. 
On the contrary, it is far more risky to move away from a story before "the end" as you never know if you've reached the true climax or touched the intrinsic meaning before you get to the conclusion.
And, finally, creative without content or story is an abstract art. It may be beautiful but it is often totally hermetic.

Welcome to Serendipity

No doubt, music, books, blogs or events emit vibrations.

I often feel them quite intensely but usually struggle to capture, retain or express the thoughts or emotions that awaken and proliferate in my mind.

Serendipity is almost a buzz word today! But who knows what it means and where it comes from?

The word derives from Serendip, the Persian name for Sri Lanka, which, itself, was derived from Sanskrit name Swarnadweep (Swarna meaning golden and Dweep meaning island). 

The meaning however derives from a fairy tale, “The three princes of Serendip”, where the princes were always making discoveries, by accidents and sagacity.

Welcome to my golden island of unexpected wise discoveries.

I hope your creative minds will continue the journey and crealize (a contraction of create and realize) ad libitum.