What's the difference between content, creative and story ?

I came across this question here and it took me a while to figure out how I could distinguish these terms. Here's an attempt:

I tend to look at the story as the architecture (or structure), the creative as the concept (or idea or vision) and the content as the raw material (or loose information). 
In other words, a content without a story is a succession of words or thoughts without an aim. One can easily jump from one chunk to the next -which is typical for web content- without missing much. 
On the contrary, it is far more risky to move away from a story before "the end" as you never know if you've reached the true climax or touched the intrinsic meaning before you get to the conclusion.
And, finally, creative without content or story is an abstract art. It may be beautiful but it is often totally hermetic.